Posted on: Oct 23, 2025
Adaptive Solutions & Advisory Group participated in SSOW Autumn 2025 in Amsterdam, one of the leading practitioner-led events shaping the future of Global Business Services (GBS) and Shared Services. As a bronze sponsor, we contributed to discussions on innovation, operational excellence, and measurable business value.
Our CEO, Krystian Bestry, moderated a key panel on Balancing Growth, Agility, and Operational Excellence in GBS. The session addressed the challenges faced by GBS organisations in a rapidly evolving landscape, including digital transformation, automation, AI, and changing customer expectations. It focused on practical strategies to ensure growth while maintaining efficiency, agility, and the core shared services DNA.
Key topics included:
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Standardising service management frameworks and leveraging automation for scalability
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Enhancing agility through flexible governance and data-driven decision-making
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Maintaining operational excellence while expanding services
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Continuously aligning GBS structures with evolving business goals
Krystian was joined by a distinguished panel of GBS leaders:
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Katarzyna Zalewska, Bruker Business Support Center Director, Bruker
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Gabriela Stanakova, Sr Director, GBS Global Source-To-Pay Global Operations, Kimberly-Clark
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Tomasz Meksula, GBS Program Management Lead, Astellas Pharma Inc.
The discussion highlighted actionable insights, best practices, and lessons learned from managing large-scale transformation initiatives.
Adaptive’s Perspective
At Adaptive, we view the evolution of GBS as moving beyond cost efficiency toward creating measurable, end-to-end business value. By balancing transformation speed, operational discipline, and human agility, organisations can turn operational potential into strategic impact.
Our Bronze Sponsorship at SSOW Autumn 2025 reinforced our commitment to helping GBS organisations grow smarter, faster, and stronger — without compromising their core capabilities.
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