Posted on: May 20, 2025
The 25th edition of Shared Services and Outsourcing Week Europe, held this year in sunny Portugal, was a vibrant and insightful gathering of the global business services community — and ADAPTIVE Solutions & Advisory Group was proud to be at the heart of it all as a Silver Sponsor.
Throughout the event, we engaged in a multitude of meaningful conversations on both current and future initiatives, exchanging ideas on the constantly evolving landscape of the GBS/SSC sector. We had the pleasure of connecting with new partners including Emagia, upGrad Enterprise, and Elias van Herwaarden — encounters that sparked exciting ideas and opened doors to potential collaborations.
Between panel discussions, our shared booth with Invest in Lodz (Central Poland) became a lively meeting point. Over glasses of Portuguese wine, we networked with professionals from across Europe in a relaxed and welcoming atmosphere — proving that some of the most valuable connections happen outside the conference halls.
Our partnership with Invest in Lodz to jointly promote both ADAPTIVE’s expertise in business support and the city of Łódź as a strategic destination for GBS operations was a natural alignment. Łódź is not only a rising star in the business services map of Europe — it’s also our hometown, where ADAPTIVE’s journey began over a decade ago. That decision continues to shape our growth and identity as we expand across international markets.
As part of our Silver Sponsorship, we were honoured to contribute three impactful performances on stage, led by our senior leadership:
🔹 “Transforming Organizational Change Management With AI”
May 20 | 16:15 CET
Speaker: Grzegorz Ruszała, Senior Manager & Senior Consultant
Grzegorz offered a hands-on perspective on how to integrate AI into OCM, cultivate innovation-ready cultures, and lead transformation at the speed of digital change.
🔹 “Lift & Shift, Transition, Scope & Process Standardisation: Where Would You Likely Fail When Launching SSCs?”
May 21 | 16:30 CET
Host: Krystian Bestry, CEO
Krystian shared deep insights into the most common (and costly) pitfalls in launching SSCs, helping attendees avoid missteps in transition, scope design, and standardisation.
🔹 ALLIANCE Partner Roundtable: Market Trends & Industry Growth Opportunities
May 22 | 15:45 CET
Facilitator: Robert Godziszewski, Executive Business Director
As host of Roundtable #3, Robert explored how to convert raw data into actionable insights and embed a mindset of continuous improvement across GBS organisations.
Beyond the stage, our presence on the expo floor gave us the chance to meet face-to-face with peers, partners, and potential clients — and to exchange ideas that will help shape the future of our industry.
We are incredibly proud to have been part of this milestone 25th edition of SSOW Europe, and we’re already looking forward to what comes next. Thank you to everyone who stopped by, shared ideas, and joined our sessions — see you in Estoril in 2025!


