Success of any OCM program execution to great extent depends on change communication approach.
The main challenge here is that, as long as organisational change timing is measured in months, it may take years or eternity for employees to adjust. Therefore, in business transformation field, usually there is a huge discord between change participants’ behavior, and change managers’ expectations.
TO WHOM | WHAT | WHEN | FORMAT | FREQUENCY |
---|---|---|---|---|
Local Management | Program objectives Overall project plan Project progress |
3-6 months before execution 3-6 months before execution Weekly/monthly |
Overall communication package Project card & information calls Newsletters |
3-6 months before execution Weekly/monthly Weekly/monthly |
Employees impacted | Program objectives Individual impact Timelines Severance package |
At least 2 months before transition | Overall communication package F2F discussion |
At least 2 months before transition At least 2 months before transition |
Other employees | Program objectives Timelines New operating model Change of the responsibilities |
At least 2 months before transition | Overall communication package F2F discussion Newsletters |
At least 2 months before transition At least 2 months before transition Weekly/monthly |
External parties | Information about the changes in process execution New contact details Communication streams |
Just before go-life | Official email communication from local site management Repeated individual vendor communication |
Just before go-life Where needed |
Change management programs work provided that: (1) People know what they are supposed to do and why; (2) People have skills and tools necessary to operate; (3) People take responsibility to work according to the new standards – as they see they can clearly benefit from them.